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Have you ever painted a room?

I know when I first painted a room, I was young, it was all about speed, I just wanted to get it over with. I had seen my Mom paint before, and I always wondered why it took so long. I need to mention, she was really good at it. She was so precise and put a lot of thought and effort into it (not to mention she was a master of wallpaper which is a whole different level).

I was tasked with painting the ceiling, yes, the “popcorn” ceiling, in our family room. Nothing says “mess” more than that. But I was naïve about that and figured I’d just put a few drop cloths down and get rolling. By the time I was done, I had what I thought was a nice-looking ceiling.

And it was – until I looked at the floor, the furniture and the walls.

Drips everywhere! I spent hours cleaning, as best I could, all the random globs of paint that seemed to find their way around my haphazardly placed drop cloths. And the walls – it never occurred to me – that when you paint the ceiling, pieces of the paint-soaked popcorn can break loose as you paint!

For the next year, my Mom was discovering dried paint on the ones that escaped me, which there were many. She spent a lot of time cleaning up the mess because I didn’t really take the time to understand the scope of what I was undertaking and what was needed to properly prepare for success.

Prep Work Doesn’t Sizzle

As a Human Resources and Compensation professional, saying it’s challenging to get your leaders to work on compensation outside of the urgent “I need to hire someone right now!” situation, is a big understatement.

As I like to say, they have to do their whole job which sometimes means, you have to do the boring stuff that results in things like:

  1. Competitive offers that result in attracting the best talent
  2. Confidence when giving an outstanding performer a raise
  3. A focused and motivated colleague who believes they are being fairly compensated for their contributions to the business.

How do you set yourself up for success when talking compensation with your team? What does the organization need to do to provide their leadership with the tools to attract and retain talent?

In other words, it’s all in the prep work!

I. Core Compensation Structure

As your business has grown, have you created an understandable, scalable compensation structure.

Grades and Bands are a popular and traditional way of building out Compensation Structures. These are outdated and challenging to understand and even more challenging to update as the needs of the business change from growth to retraction and everything in between.

The key question you need to answer for your company is:

Can your compensation structure be understood from the C-suite to the front-line colleague?

If it can’t be, you have a trust problem. If you have a trust problem, you have a leadership problem. If you have a leadership problem, you have a performance problem.

How are you training your leaders to clearly educate their teams on how their compensation is determined?

II. Job Descriptions

I had lunch with a friend and colleague from the Human Resources industry recently. When I explained to him how critical job descriptions are to accurately market pricing jobs, he was not surprised. What did surprise him was that it still was a struggle to get good job descriptions!

If your job descriptions are poor, inconsistent and don’t clearly delineate the responsibilities, skills and performance requirements of the position, you are most likely incorrectly market pricing your jobs.

If you can truly say there is no guessing or assumptions about the job when you market price jobs, you have a much better chance of success.

III. Reliable Data

Recently my team and I attended a Human Resources event where Total Rewards was discussed. As a takeaway, everyone was given a list of resources they could use to market price jobs. We were all shocked at some of the resources that were cited. Some tips:

  1. Avoid crowd sourced data – generally it’s an exaggeration of the real value or, in some cases, completely fake, put out there by someone random.
  2. Ranges posted on websites – with pay transparency being implemented in many states, companies are forced to put ranges on any job listing in those states. Ideally those ranges reflect the true market data but many also reflect an attempt at just satisfying the law and they are much wider than the true range.
  3. Utilize professionally gathered salary survey data that is submitted through a vetted process by the vendor.
  4. Pick the salary survey that best fits your business. Depending upon your industry, type of jobs and geographies you need to assess what is the best fit for your business.
  5. Cost – I prefer to call it Investment. If you’re struggling to get budget approval, consider this: a single compensation mistake could cost your company five or six figures—often more than the investment in a reliable survey.

IV. Goal Setting Framework

Goals and reviews should be used as a tool to help your employees learn and grow and to help your company thrive.  The clearer you are about goals and how they will be measured, the better the process will be for your team, leading to overall business success.

One of the biggest drivers of discretionary effort is employees’ ability to align their individual goals with larger organizational success; 52% of employees report their understanding of organizational goals and the link between those goals and their day-to-day responsibilities increases their discretionary efforts.

Goals should be on-going job responsibilities and any new projects, assignments, priorities, or initiatives that are specific to this performance cycle. Goals should be high-level enough to encompass the core outcomes for which you are responsible, but specific and clear enough so you will be able to measure success.

So whether you use SMART goals or CRAVE goals (our preference – Concrete, Results Driven, Aligned, Verifiable and Energizing) there needs to be a clear connection between achieving those goals and compensation. They are not the whole picture but they are critical when coaching and growing your colleagues. If there is no organizational discipline around this process, you once again are eroding trust.

Your leaders need to be invested in their colleagues’ success. Goals are not “set it and forget it” they are a commitment from BOTH leader and the colleagues they manage.

Easy, Right?

Goals and reviews should be used as a tool to help your employees learn and grow and to help your company thrive.  The clearer you are about goals and how they will be measured, the better the process will be for your team, leading to overall business success.

One of the biggest drivers of discretionary effort is employees’ ability to align their individual goals with larger organizational success; 52% of employees report their understanding of organizational goals and the link between those goals and their day-to-day responsibilities increases their discretionary efforts.

Goals should be on-going job responsibilities and any new projects, assignments, priorities, or initiatives that are specific to this performance cycle. Goals should be high-level enough to encompass the core outcomes for which you are responsible, but specific and clear enough so you will be able to measure success.

So whether you use SMART goals or CRAVE goals (our preference – Concrete, Results Driven, Aligned, Verifiable and Energizing) there needs to be a clear connection between achieving those goals and compensation. They are not the whole picture but they are critical when coaching and growing your colleagues. If there is no organizational discipline around this process, you once again are eroding trust.

Your leaders need to be invested in their colleagues’ success. Goals are not “set it and forget it” they are a commitment from BOTH leader and the colleagues they manage.

Coming soon … TRUST PART III: Leadership Through Compensation – The Pay Determination Model and Compensation Conversation

We will be sharing a tool to help you visualize and clearly communicate the “why” behind pay decisions for your leadership. This will help facilitate a healthy conversation between leaders and their team about compensation. It is the most sensitive subject (outside of letting someone go) you address with your colleagues on an ongoing basis. Remember, if they understand it, they trust it.

Let’s get it right!

Ready to make a change? Schedule a compensation review today and start building the foundation for stronger employee trust and engagement.

It’s the time of year when performance and salary conversations are happening.

What does compensation have to do with TRUST?

What happens if you can’t have a healthy compensation discussion with your team?

Healthy =

Frank

Constructive

Success Clearly Defined

Shared Accountability

Supportive

Visionary

If these conversations, that often happen just once a year, are not handled well, the foundation of TRUST starts to crumble.

Without TRUST, you cannot lead.

Why are so many leaders unprepared for these discussions?

Why are so many leaders unwilling to have these conversations?

The Compensation Conversation: Where Trust Begins

These conversations rank among leadership’s most crucial moments. Whether sharing positive news about raises or navigating more challenging discussions when increases aren’t feasible, preparation and a clear compensation philosophy are essential.

Research backs this up – a recent Gallup study found that open communication about compensation significantly builds trust and reduces both disengagement and turnover. Without this transparency, uncertainty and dissatisfaction can take root. Employees need clarity on how their compensation aligns with their performance, role, and market standards.

The Danger of The Status Quo

The cost of a perceived lack of fairness or clarity of compensation practices is significant. When employees perceive compensation as unfair or unclear, disengagement follows – often leading to quiet quitting or departure. Regular equity analyses are essential to ensure compensation practices remain unbiased and market-competitive, helping organizations avoid costly turnover and performance issues.

Pay Transparency: Compelling Better Practices

The movement toward pay transparency continues to gain momentum, with organizations increasingly adopting (or being forced to adopt) open compensation practices. As state laws emphasize pay equity requirements, companies must adapt their practices to maintain compliance and competitiveness.

Transparent compensation practices deliver multiple benefits – they foster trust, reduce turnover, and attract top talent. When organizations clearly connect performance and compensation to defined market ranges and expectations, they create an environment of trust and loyalty.

Leading with Care and Communication

Effective compensation leadership extends beyond numbers and policies – it’s about creating an environment where employees feel genuinely valued and aligned with organizational goals. Through careful preparation, transparency, and strategic incentive planning, compensation becomes a powerful tool for building trust and driving growth.

By implementing these strategies thoughtfully and consistently, organizations can transform their approach to compensation into a cornerstone of successful leadership.

But how to do it?

Next month: Part II – TRU$T – It’s All in the Prep Work

Ready to make a change? Schedule a compensation review today and start building the foundation for stronger employee trust and engagement.

The makeup of the workforce is changing faster than ever. With four generations now working side-by-side and Generation Z beginning to occupy the workforce, companies face recent challenges in engaging and motivating employees. To attract top talent in this competitive market, employers need fresh ideas on compensation, benefits, and performance management. But where to start?

A recent study from Optimum Comp Advantage provides data-driven insights. The recent Compensation and Performance Study surveyed over 3,000 professionals to uncover what drives them at work. Spanning ages 25-65 and multiple generations, the results reveal key shifts in workforce priorities.

By understanding these evolving preferences, employers can tailor rewards and experiences to inspire today’s employees. Here are the study’s most insightful findings and recommendations.

The #1 Motivator: Competitive Pay…With a Catch

Across nearly all age groups, competitive base pay still ranks as the top factor attracting and retaining workers. For employees under 55, fair pay outpaced all other motivators like benefits, work environment, and company culture.

However, base pay alone is not enough. Employees today also expect opportunities to increase their pay through incentives and career growth.

The study found a striking change in how younger workers view incentive compensation. For professionals aged 25-35, incentive pay ranked near the bottom just two years ago. Today, 92% say incentives are among their top three motivators.

These under-35 employees crave careers with escalating pay and responsibility. Competitive base pay draws them in … but incentive pay, and advancement keeps them engaged.

Takeaway: Lead with fair pay at hire. But don’t stop there. Layer on incentive opportunities, performance pay, and cleared paths for promotion.

What Benefits Do Employees Really Want?

Traditional benefits like health insurance, dental plans, and PTO are used to set companies apart. But they are now expected as table stakes. Employees under 45 expressed little preference for these staples.

Instead, they want benefits that support work-life balance, flexibility, and financial security. The most sought-after non-traditional benefits include:

  • Flexible and generous PTO policies
  • Remote work options
  • Flexible scheduling
  • Student loan assistance
  • Tuition reimbursement
  • Fertility benefits
  • Financial wellness tools

These benefits demonstrate investment in employees’ whole lives. Perks like free meals or ping pong tables don’t address deeper needs. To attract and retain talent, target benefits to their lifestyle priorities.

Takeaway: Rethink benefits as a way to demonstrate caring for employees’ quality of life, financial health, and personal growth.

Personalize Performance Management

Annual performance reviews and raises struggle to engage younger employees. These systems feel disconnected from individual effort and the real-time pace of work. 

Professionals under 35 showed little interest in traditional merit increases, ranking them near the bottom of motivators. They want to see how their work directly contributes to the organization’s success.

Instead of top-down reviews, they crave:

  • Regular feedback and checkpoints
  • Goals linked to company objectives
  • Rewards for results, not tenure
  • Managers invested in their growth
  • Flexibility to master new skills
  • Exposure to diverse projects

Essentially, younger workers want performance management tailored to their aspirations. They expect coaches, not bosses.

Takeaway: Make performance management personal. Set clear goals. Check in frequently. Help them grow skills. Most importantly, connect work to impact. Transition performance management into performance optimization.

The Blueprint for Engaging Today’s Workforce

The research paints a clear picture. Employees today want compensation, benefits, and performance optimization personalized to their priorities. Here is a blueprint for bringing your practices into the 21st century:

Compensation

  • Offer competitive pay at hire and map clear paths for increases and advancement. Employees want to know how they can increase pay over time.
  • Build in performance-based incentive plans. Reward results, not tenure.
  • Get creative with benefits. Add ones that support work-life balance, flexibility, and financial health. Offer extras like paid volunteer time or professional development stipends.

Performance Optimization

  • Check in regularly. Don’t wait for annual reviews. Provide ongoing feedback aligned to goals.
  • Set goals aligned to company goals. Explain how their work impacts the big picture.
  • Discuss development. Identify skills employees want to build and provide resources and assignments to grow them.
  • Cultivate mentoring and coaching relationships. Employees want advisers invested in their success.
  • Openly discuss career paths. Helping employees articulate their aspirations leads to greater engagement.

The Optimum Comp Advantage study reveals what today’s workforce values in their employment experience. Organizations that still cling to outdated compensation and performance practices risk losing talent to more progressive employers.

But by zeroing in on proven motivators – personalized pay, benefits, and career experiences – innovative companies can attract and inspire the workforce of the future.

Want to learn more? Download the full Optimum Comp Advantage study for additional statistics and insights on how to engage employees in today’s competitive talent market.